Shnitz N’ Fritz

Branding project for a new food truck located in the Wynwood Yard that serves Argentinian and Israeli schnitzel. I worked with the founders of the business and chef to create an approachable aesthetic that reflects the unique combination of flavor.

The concept of the caricature was derived from the founder’s father, an illustrator, who created an ink sketch of a man with a hat and large spectacles. I worked from this original sketch to design a more modern, refined version of the character.